Reach Customers on Chat GPT Gemini Claude Google AIO Perplexity Grok
Award-Winning Generative Engine Optimisation & AI SEO
The way people find information is changing. The question is no longer whether people will use AI, but whether they’ll find your business when they do.
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As an AI search agency, we help businesses adapt their strategy and investment to stay visible in the future of search.
Future Proof Your Marketing
AI's evolution into everything we do online is imminent; ensure you're ahead of this change before it's too late.
Capture High-Intent Users
Target, engage and drive high-intent users to your website who are more likely to convert into a customer.
Maximise Reach & Awareness
Add another channel to your marketing strategy to maximise your digital exposure, impressions, and reach.
Getting Ahead of the Market
Get ahead of your competition and market by becoming an early adopter of AI search optimisation.
What is AI Search Optimisation?
LLMs like ChatGPT, Gemini and Perplexity work differently to Google Search in the way that they produce answers. The rise of artificial intelligence in recent years necessitates a change in the way we optimise websites.
Put simply, AI Search Optimisation (otherwise known as AEO, GEO or AIO), is about increasing your visibility as a percentage in AI search engines.
In short, we optimise both on- and off-site to help AI search platforms recognise your business as an authoritative source and cite you in their generated answers.
"The Presence of an AI Overview Reduces Clicks by 58%"
Age of content is very important to AI search engines. It tends not to cite information under 6 months old via RAG.
If multiple online sources say the same thing about a brand, AI is more likely to repeat it.
This is where traditional SEO proves its worth, and its importance cannot be understated.
Introduces an element of randomness to prompt response, ensuring you don't get the exact same answer each time, which is why we measure in visibility (%) rather than position (#).
INCREASE YOUR AI VISIBILITY
Leverage the Way That AI Works for Your Business
AI Search Engines are built to gather data for responses from two sources: Training Data & RAG.Â
Initially, they are fed training data that includes books, YouTube transcripts, and other informational sources, updated every 6 months.
When an answer requires more recent data, they use Retrieval-Augmented Generation (RAG). Using APIs, it searches the web using fan-out queries whilst adhering to a few key metrics to carefully construct its answer:
Rated "Excellent" on Google by Industry Leaders
We’re rated 5-stars with 70+ reviews and counting.
“SX Marketing have been amazing. They are continuing to help us grow as a business, and we are so happy with their professionalism and performance.”
Adam Rhodes,
Create PT
“SX have helped us grow by taking our SEO and Digital Ads to the next level and have also provided consulting services. We highly recommend the team at SX for their expertise.”
Sarah Hamilton,
Chelmsford College
“Great guys, in a minefield of google these guys will definitely shine a torch and lead the way. Improved on every area in our business from website to online presence. Highly recommended!”
Jon McComish,
Chelmsford Physio
“I cannot speak highly enough about this team. They have taken the time to understand our business & devised a strategy tailored to our needs, with quick turnarounds & consistent delivery.”
Anatasia Edey,
Vision Offices
“My website has performed really well, constantly setting monthly lead generation records as well as providing me with better quality leads in the areas and services I am targeting.”
Ryan Gooch,
RG Bespoke
Ben Hogan,
WashTec UK
GEO'S IMPACT ON SEO
So, Does This Mean
SEO is Dying?
Whilst optimising for AI Search is important for future-proofing, and can give you a leg up on your competitors, this doesn’t mean SEO is dying.
Not only is site authority still a key factor for RAG, but 76% of cited sources appear in the Top 10 in Google SERPs.
What does this tell us? SEO acts as the foundation for GEO & AI Search optimisation. There is even some overlap in techniques that you would employ for GEO, which means you may even have a head start.
Alike in Some Ways...
Unlike in Most
Each engine favours different types of content, formats and sources. Some may place more weight on trusted editorial sources, while others lean more heavily on structured website content, reviews, business listings, product data, social proof or clearly cited expert information.
A lot of the service we offer is about navigating this, and instead of optimising for a single platform, creating a strong, consistent digital footprint designed to be effective across all AI search platforms, especially during this emergent period when it is still unclear which AI models could become standard use.
Frequently Asked Questions
Got an unanswered question?
What is AEO?
AEO stands for Answer Engine Optimisation. It focuses on making your website content clear, helpful and structured so it can be used in direct answers by search engines and AI tools.
What is GEO?
GEO stands for Generative Engine Optimisation. It helps improve how your business appears in AI-generated answers from platforms like ChatGPT, Perplexity, Gemini and Google AI Overviews.
What is AIO?
AIO stands for AI Optimisation. It is a broader term for improving your online presence so AI search engines can better understand, trust and recommend your business.
What is an LLM?
An LLM, or Large Language Model, is the technology behind many AI tools. It is trained to understand, summarise and generate human-like responses using large amounts of information.
Why does my business need AI Search optimisation?
More people are using AI tools to research services, products and businesses. AI Search optimisation helps your brand appear in these answers, not just in traditional Google results.
How long has this service been around?
AI Search optimisation is still a relatively new service, but it builds on long-established SEO principles such as content quality, authority, trust, structure and relevance.
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