Create PT Case Study

Create PT, the UK’s leading provider of online fitness qualifications is proudly our longest standing partnership. The SX Marketing team have been working alongside the founders of Create PT since its conception in early 2018. Over those 6 years, our campaigns have laid the foundation for their exponential growth.

Website Impressions


Ranking Keywords


Website Traffic


Website Conversions


Our Mission?

To significantly expand brand awareness, website traffic and lead generation volume/quality.

Through our ongoing collaboration, we’ve successfully achieved a multitude of goals for Create PT. This case study delves deeper into the specific strategies employed and the measurable results achieved.

Our Strategy

Website Development

Full-scale design & development of a high-performing website; exceeding all goals of conversions, leads & direct sales.

Search Engine Optimisation

A robust SEO strategy, both on-site and off-site. Custom landing pages and an aggressive backlinking strategy has proven extremely successful. 

Digital Advertising

A synergy of lead generation campaigns across several platforms eliciting thousands of conversions and qualified leads.

Strategy & Consultancy

We employed a collaborative approach to our marketing strategy with Create PT; sharing ideas and processes to secure campaign success. 

Website Traffic

Q1 23 – Q1 24

PPC Clicks

Dec 23 – Mar 24

The graph above illustrates the remarkable impact of our marketing efforts for Create PT. After the launch of their new website back in December 2023, we observed a significant surge in traffic thanks to a robust SEO strategy and well-targeted advertising campaigns across Google Ads and Meta. This comprehensive approach continues to drive consistent monthly improvements in both traffic and conversions.


“SX marketing has been and is continuing to be a pleasure to work with. The team’s eye for marketing and design is exactly what we were looking for and their work speaks for itself.

I have already recommended SX to others and will continue to do so”

Adam Rhodes – Create PT, Director & Founder

Mission Complete

We’ve had the pleasure of working alongside Create PT, a leading provider of online PT course qualifications, for the past six years. It’s been a true privilege to collaborate with such a dedicated and results-oriented team. Their commitment to excellence in fitness education perfectly aligns with our approach to digital marketing.

Together, we embarked on a mission to expand Create PT’s reach and solidify its position as a dominant force in the fitness education market. Our tailored digital marketing strategy, encompassing SEO, Google Ads, and social media advertising, has been instrumental in achieving this goal.