Pay-Per-Click Ads

PPC ads (Google Ads) provide a reliable, affordable & consistent source of traffic, conversions & sales.

Generating You Relevant Traffic, Leads & Sales

Our experts craft high-performing campaigns that put you in front of the right audience. We leverage strategic keywords, compelling ads, and data to get you results. 

We generate relevant traffic, ready to convert.

The Scope of our PPC Service

SX Marketing provides a comprehensive Google Ads Pay-Per-Click (PPC) service. Our in-house experts execute everything from keyword research to campaign launch and progressive maintenance/refinements.

UK PPC Agency

Schedule a Discovery Call

This is the first step of our mission. Discuss your Search Engine Optimisation project with one of our in-house experts, receive professional consultancy and an introduction to how we can elevate your business.

No obligations and no fees.

Discovery Call Form

Our Portfolio

Create PT

Multi-award-winning qualification provider leading the UK fitness industry in premium online education.

Chelmsford College

One of Essex’s largest further education colleges and a staple of learning in Chelmsford, Essex since 1962.

J Drainage

Premium sewer & drain cleaning solutions operating in Essex & surrounding areas.

The Training Design

A modern CrossFit and functional training mecca at the fore front of the fitness industry.

Key Largo Shutters

A supplier and fitter of premium shutters, blinds, awnings, carpet & flooring. 

Our Preferred Technology

Our Pay-Per-Click Advertising toolbox. Although these are our preferred tech choices, we support other CMS, tools and plugins.

Google Ads

Google’s Advertising Platform

Google Analytics

Site Performance Tracking

Google Keyword Planner

Keyword Research Tool

Google Merchant Centre

Product Feed Management


PPC Metrics Analysis

Bing Ads

Bing’s Advertising Platform

Adobe Suite

Creative Production


Video Ads Platform

Google Tag Manager

Conversion/Event Tracking

Product Hero

CSS Provider

Our Process

The process we follow for all PPC projects consists of 5 phases; all of which are executed by our in-house team.

Phase 1 – 4 takes a minimum of 4 weeks, dependant on the size of the campaign. Phase 5 is an ongoing section of the project.

P1: Onboarding

Phase 1 is composed of all necessary financial, technical and relationship onboarding.

P2: Preparation

Phase 2 is composed of research and project, content, technical and development preparation.

P3: Execution

Phase 3 is composed of the full-scale creation of the PPC campaign.

P4: Review

Phase 4 is composed of your review of the PPC campaign and making all necessary refinements.

P5: Ongoing PPC

Phase 5 is composed our ongoing PPC work in order to continually progress campaign performance.

pay per click agency

Maximise Your Results

We craft high-scoring Google Ads campaigns that stretch your budget further.

This means your ads appear more frequently for the same cost with a particular focus compelling content and visuals that grab attention, driving clicks and conversions.

Expert Google Ads Agency

Expand Your Reach

We don’t guess when it comes to keywords.

Our team conducts in-depth research to identify high-traffic, relevant keywords that consumers are actively searching for. This ensures your ads reach the most high-intent audience and maximising your return on investment.

Google Ads Management Services

We Specialise
in All Ad Types

Our team have extensive experience utilising a wide range of ad types to enhance PPC performance. Our expertise includes, but is not limited to:

Search Ads
Display Ads
Shopping Feed
Local Ads
Video Ads
International Ads
App Ads
Performance Max


The cost of PPC services is broken into 2 payments. One for our service fee to create and manage the campaign. The other is the advertising budget that goes directly to Google.

The advertising budget depends on several key factors, including competition, keywords targeted and ad quality. Typically, the higher the competition, the higher the required budget.

The service fee cost is dependant on the size of the project, creative production requirments and the time it takes to launch the campaign.

By considering both elements, we can provide an estimate of the monthly investment needed to achieve optimal results and maximise return on investment (ROI). Once we establish all of these factors, we can provide you with an accurate quote.

Schedule a Discovery Call now to get an estimate for a PPC project.

Your advertising budget is the fee for serving your advertisements to the chosen platform’s users. This fee is charged directly by the advertising platform and does not pass the hands of SX Marketing.

This is an entirely separate fee from our PPC service fee.

While we can’t guarantee you’ll be above every competitor, we can focus on strategies to make your campaign as successful as possible.

This includes building high-quality campaigns with strong ad copy and landing pages, along with strategic bidding to get the most out of your budget.

PPC Keywords are the terms people search for online. We will conduct vast keyword research that you will review and approve before your ads go live to ensure that you are happy with the terms that we will be targeting.

At SX Marketing, we use a two-pronged approach to track PPC results: website tracking and Google Analytics. Here’s a breakdown of how we do it:

1. Website Tracking: We implement conversion tracking on your website to measure specific actions like form submissions, button clicks, or phone calls generated by PPC ads. This gives us immediate insight into how your ads are driving desired outcomes.

2. Google Analytics: We leverage Google Analytics to gain deeper PPC insights. By linking your Google Ads and Analytics accounts, we can: 

  • See which keywords and ad campaigns are driving the most website traffic and conversions.
  • Analyse user behaviour on your website after clicking a PPC ad.
  • Understand how PPC traffic compares to other traffic sources.


This combined approach allows us to accurately measure PPC performance and optimise your campaigns for maximum return on investment.

The SX Marketing team are on hand 7 days a week to offer support via WhatsApp support chat, email, video call or phone call. 

Our preferred method of communication is WhatsApp support chat, although we’re happy to work with the client’s preference

With pay-per-click, you will only pay when a user clicks on your advert. This means that you won’t pay for your advert to be just viewed, it has to be clicked on for you to be charged.

This is ultimately a more performance and financially-friendly arrangement compared to other platforms that charge regardless of action taken on your campaign. 


Our projects aren’t bound by contracts or time commitments. The only document we require clients to sign is a Service Level Agreement to protect both parties.

An attentive working relationship, exceptional support and a complete elevation of the digital performance of your business.