Paid Search Ads Agency Essex

Google Search Ads are pay-per-click (PPC) text ads that appear at the top of Google search results when someone searches for keywords related to your business.

You bid on these keywords, and when a user clicks your ad, you’re charged based on the competitiveness of that keyword. The ads are designed to capture high-intent traffic by reaching users who are actively searching for your products or services.

The cost of Google Search Ads includes two parts: our service fee and your ad spend budget. Our service fee is based on the size and complexity of your campaign, this includes how many ads need to be built, monitored, and managed over time.

You’ll also need to set an ad spend budget, which is paid directly to Google. This controls how often your ads appear and how competitive they are in search results.

We generally recommend a minimum ad spend of £500 per month to give your campaign enough traction to generate strong, measurable results.

If you’ve never run Google Ads before, you may be eligible for a free ad spend credit after your first month. We’ll take care of all of this and inform you of any available promotions during setup.

SEO (Search Engine Optimisation) focuses on improving your website’s organic visibility in search results over time, using strategies like content optimisation, technical fixes, and link building. It’s a long-term approach that builds authority and rankings gradually.

Google Search Ads, on the other hand, are paid ads that appear at the top of search results almost instantly. You bid on specific keywords and pay when someone clicks your ad (PPC). While SEO takes time to gain traction, Search Ads offer immediate visibility and traffic, making them ideal for quick results or targeted campaigns.

We start by conducting in-depth keyword research using tools like Google Keyword Planner and Google Ads insights to identify terms your target audience is actively searching for. We consider factors like search volume, competition, user intent, and relevance to your offering.

We also take into account your industry, business goals, and competitors to build a focused keyword strategy that balances reach and cost-efficiency. The goal is to attract high-intent traffic that’s more likely to convert, not just clicks.

While every campaign is different, many clients begin to see initial traffic and engagement within the first few days to a couple of weeks after launch. However, meaningful performance insights, such as conversion trends and return on ad spend, typically become clearer after the campaign has had time to gather data and be optimised.

Our ongoing management focuses on continually refining your ads, keywords, and targeting to improve results over time. While we don’t guarantee specific outcomes, we build every campaign with a focus on quality traffic, relevance, and long-term growth.