Make Sure Your Adverts Meet These Facebook Ad Requirements

facebook ads requirements
Facebook love to keep digital advertisers on their toes with their ever changing requirements. Use our cheat sheet to avoid your campaigns being flagged.

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Facebook ad requirements love to keep digital advertisers on their toes with —and for good reason—by continuously revising the size and specifications of current pictures and videos and launching new ad forms. Facebook receives one out of every five dollars spent on digital advertising.

The Power Of Facebook Advertising

The platform’s approximately 2 billion monthly users are on it for 53 minutes on average each day, which is more than Snapchat and Instagram (33 minutes and 32 minutes, respectively). Facebook is the best platform for online eye contact. That implies that they’ll constantly work out the most effective strategy for making your adverts work to attract customers. But with all the changes, how are you going to create appealing advertisements that would attract clients? Now that you have this helpful cheat sheet, you can!

facebook ads requirements

Dimensions of Facebook Ad Images

The suggested resolution for Facebook ad pictures for the News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages is 1,200 by 1,200 pixels. The picture must be at least 476 x 249 PX in size. For Facebook Stories, there are many ad sizes. The majority of the Facebook ads that are offered to marketers share the aforementioned uniform image dimensions. However, depending on where you put your ad, some details including file format, character count, and image-to-text ratio vary.

Standard Facebook Ad Specs

Standard Facebook picture advertisements should be published as either JPG or PNG files with an image ratio of 9:16 or 16:9, like the one created for News Feed above. This means that the image’s height should be nineteenths of its width, or the opposite.

  • Image-to-text: 5:1 – To maximise the possible audience for the advertisement, reduce the amount of text in your picture design to under 20% of the overall image.
  • Maximum headline: 25 characters
  • Maximum text: 125 characters
  • Suggested image resolution: 1,080 x 1,080 px (476 x 249 px min)
  • Maximum link description: 30 characters
  • Maximum video length: 240 minutes
  • Maximum video file size: 4GB

Facebook Stories

Facebook Stories image advertisements run for a total of five seconds, or until the viewer swipes away. The optimal picture ratio is 9:16, which indicates that the height of the image should equal 9/16ths of its width.

  • Image-to-text: 5:1 – If you want to maximise the audience for your Facebook Story, keep the text to under 20% of the image.
  • Min image resolution: Upload the greatest resolution image you have available.
  • Maximum video length: 120 seconds
  • Maximum video file size: 4GB

Native facebook Ad requirements on Audience Network

In Facebook’s mobile News Feeds of people who have visited websites and applications that are part of your target audience’s network, native ads put your brand. JPG or PNG files with a 16:9 aspect ratio should be used to upload the pictures for these advertisements. Alternatively stated, the image’s height should be nineteenths of its width.

  • Image-to-text: 5:1 – To maximise the possible audience for the advertisement, reduce the amount of text in your picture design to under 20% of the overall image.
  • Maximum headline: 25 characters
  • Maximum text: 125 characters
  • Suggested image resolution: upload it in the best quality you can (398 x 208 px minimum)
  • Max link description: 30 characters
  • Max video length: 120 seconds
  • Maximum video file size: 4GB

We're here to help

Can’t keep up with the never-ending Facebook ad requirements changing like the wind?

Well, you’ll be pleased to know, that we’ve made a profession out of it. 

If you’re looking to increase brand awareness, lead generation or online sales, we’re here to help. We pride ourselves on Social Media Marketing campaigns that not only reach a return on investment but ones that’ll turn over a healthy profit. 

Our digital advertising services are offered in affordable packages, all formulated with small business owners in mind. Hit the link below to find out how SX Marketing can help you improve your business through Facebook Advertising.

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