Google Ads Conversion Tracking gives a clear picture of what happens once a consumer clicks on one of your ads. On your website, do they buy something, fill out a form, or make a download?
A conversion occurs each time one of these pre-defined steps is completed. Google Advertising’s conversion monitoring enables you to determine how successful your ads were in causing these conversions to occur. Google allows us to track different kinds of conversions, and each one needs different configuration in your Google Ads account. Here is a detailed explanation for you to learn and study.
Google Ads Conversion Tracking Category #1: Website Actions
The most frequent conversion type is website activity. You may keep track of a variety of particular actions like making an online purchase, subscribing to a newsletter, completing a form, or downloading an offer like an eBook. Setting up tracking for these kinds of conversions on your website may be done using the step-by-step instructions provided by Google Ads Help.
Google Ads Conversion Tracking Category #2: Online Sales
In order to correlate your income data against your Google Ads data and automatically determine metrics like profit per keyword. You may also attribute a conversion value to online sales transactions. You have three choices for configuring or changing the conversion value for each conversion action:
The conversion always results in the same value
The value you select during setup will be utilised if you select this option, regardless of any transaction-specific data your conversion tag may convey.
The worth of this conversion activity might differ
To convey transaction-specific values if you use this setting, you must change the tag. Additionally, you must decide on a default value and currency that can be utilised in the event that your tag has technical difficulties and is unable to communicate a value.
Google Ads Conversion Tracking Category #3: Phone Calls
Google Ads has started monitoring call conversions, and the code tracking procedure has been simpler. To ensure that you are only recording genuinely pertinent and useful data, you may even filter out calls that are less than a minimum length. Three different phone call conversions need to be tracked:
Calls from Ads
These are calls made from “call-only” advertisements, which are advertisements that mention a single phone number so you can identify the source of the calls.
Phone calls made to a number listed on your website
You can identify these calls as originating from those particular ad kinds since they are made when someone clicks your ad and is taken to a landing page with a specific phone number on it.
Clicks a mobile site identifier
When mobile users click on your advertisement and dials the hyper-linked number from their device, the calls are recorded. In this particular instance, Google Ads actually records clicks on the hyper-linked number rather than calls made.
Google Ads Conversion Tracking Category #4: App Downloads
When a user downloads or installs your app or performs an in-app activity, these conversions are recorded. You may also keep track of “first openings,” which is the first time a user who clicked on your advertisement opens the app after it has been downloaded.
Google Ads Conversion Tracking Category #5: Offline Imports
If you don’t have an eCommerce website, how can you measure sales conversions? Offline Sales Import conversion tracking from Google Ads is the answer to your problem.
In order to accurately maintain and comprehend your total advertising ROI, you should still be tracking the activity in Google Ads. When an ad click results in a conversion offline, such as an in-person purchase at your storefront or over the phone or email. You may gain a more thorough understanding of what keywords and targeting parameters produce the most profitable conversions by importing offline conversion events.
How You Can Use Offline Imports
You may target and improve your campaigns with the use of this data to generate more revenue. You may manually import these conversions into Google Ads from any other tracking system. If you use Salesforce, you can connect a process that shows you when sales actions recorded in Salesforce were really begun first with an ad click. Google’s help website for offline conversion monitoring has further information.
The beautiful thing with Google Ads conversion tracking is that you aren’t limited to using just one kind. If you need to, you may utilise two, three, or even all five types simultaneously. You may enhance the impact of your efforts and constantly monitor their success and return on investment by tracking conversions.
How To Improve PPC Conversions
You can by all means try to craft a high converting PPC campaign by yourself. There are tons of learning materials available online for you to be able to make a solid start.
Alternatively, you could save yourself the time and wasted budget of trial and error and hire an expert.
At SX Marketing, our digital advertising experts specialise in PPC campaigns. We assess your company’s needs with specific goals in mind, and then smash these targets utilising original creatives, targeted advertising, and advertisements that are tailored for the given purpose.
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