As an industry-leading marketing agency, we’ve spent countless hours diving deep into the ever-evolving world of SEO. One crucial aspect of SEO that often gets overlooked, but can make a significant impact on your website’s performance is crafting well-optimised meta titles. In this article, we will be sharing our insights on how to create meta titles that not only please search engines but also entice users to click through to your website.

Keyword Structuring

The foundation of a well-optimised meta title is keyword research. Before you start crafting your title, you need to identify the right keywords. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you discover the most relevant keywords for your content.

Once you have your keywords, it’s time to structure them into a compelling phrase. Ideally, your primary keyword should appear near the beginning of the title. This tells both search engines and users what your content is about right away. Consider including secondary keywords or long-tail phrases to make your title more informative and appealing. For example, if you’re writing about healthy breakfast recipes, a well-structured title might be: “Delicious and Nutritious Breakfast Recipes: Start Your Day Right.”

Brand Name

While optimising for keywords is essential, don’t forget to showcase your brand. Including your brand name in the meta title is crucial for brand recognition and trust. When users see your brand alongside relevant keywords, it adds credibility to your content and can increase click-through rates. For instance, if your brand is “EcoEats,” your title could be: “EcoEats: Sustainable Food Choices for a Greener Tomorrow.”

Call to Action (CTA)

To make your meta titles even more effective, consider adding a call to action (CTA). A CTA encourages users to take a specific action, such as clicking through to your website. Including phrases like “Prices Start From,” “Limited Time Offer,” or even a phone number can entice users to engage with your content. For instance, if you’re promoting a special discount on your website, your title might be: “Huge Savings Alert: Prices Start From $19.99 – Call Now!”

Title Length

Title length plays a critical role in SEO. Google recommends a maximum of 50–60 characters for meta titles. Anything longer, and Google will truncate your title, potentially cutting off essential information. Keep your titles concise while conveying the essence of your content. Remember that shorter titles are more readable and tend to perform better.
In summary, writing well-optimised meta titles for SEO involves a careful balance of keyword structuring, brand inclusion, and the use of effective CTAs while adhering to Google’s recommended title length.


To recap, here are the key takeaways:

  • Keyword Structuring: Research and structure your keywords into a clear and compelling phrase.
  • Brand Name: Always include your brand name in the meta title to build trust and recognition.
  • Call to Action (CTA): Consider adding a CTA to encourage user engagement.
  • Title Length: Keep your titles within Google’s recommended 50–60 character limit.

In many cases it can be a challenge to invision what a perfect title tag would look like after ticking all of these boxes. So we have put together what we would consider a well optimised meta title below:

“EcoEats: Delicious & Nutritious Breakfast Recipes from £3!”

By following these guidelines, you’ll not only improve your website’s SEO but also increase the chances of attracting clicks from users who are genuinely interested in your content. Crafting well-optimised meta titles is an art, but with practice and attention to detail, you can master it and boost your online presence. Happy optimising!



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