CHELMSFORD COLLEGE — FURTHER EDUCATION

Connecting With The Next Generation of Learners

A long-term partnership with one of Essex’s leading further education providers, combining SEO, Google Ads and ongoing digital strategy to strengthen search visibility, increase website traffic and connect Chelmsford College with the next generation of learners.

CLIENT

Chelmsford College

INDUSTRY

Further Education

PARTNERSHIP

2023 – Present

PRIMARY GOAL

Learner Acquisition

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Website Users

Connecting with prospective learners

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Website Impressions

Greater visibility across high-intent searches

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Paid Clicks

Scaling high-intent paid traffic

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Cost Per Click

Reaching prospective learners more efficiently

Connected Learner Acquisition Strategy

Chelmsford College needed a coordinated digital strategy capable of reaching prospective learners at every stage of their search and decision-making journey.

Challenge

Increase visibility and connect with more prospective learners across Essex.

Focus

SEO, advertising and ongoing strategy targeting high-intent course searches.

Outcome

A drastic increase in users, enquiries and learner applications.

Website Traffic
~28K → 66K+

Following campaign launch, website traffic accelerated significantly, connecting Chelmsford College with a growing audience of prospective learners.

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Organic Keywords
~2.2K → 4.9K+

Organic visibility more than doubled, expanding Chelmsford College’s presence across searches used by prospective learners.

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“SX Marketing has been beneficial for our College – they came to our aid when our marketing team was going through change after the global pandemic. Since then, they have helped us grow by taking our SEO and Digital Ads to the next level and have also provided consulting services. We highly recommend the team at SX for their expertise!”

Sarah hamilton · Executive Director of Innovation

WORK WITH SX

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