THRIVE GYMS — FITNESS
A Smarter Route to Membership Growth
CLIENT
Thrive Gyms
INDUSTRY
Fitness
PARTNERSHIP
2023 - 2026
PRIMARY GOAL
Lead Generation
Leads Generated
Driving significantly more qualified enquiries
Cost Per Lead
Improving efficiency while scaling
Advert Clicks
Increasing engagement from relevant prospects
Advert Impressions
Expanding visibility across Google & Meta
Growth Through Precision Targeting
By combining tightly controlled Meta audiences with high-intent Google Ads, we increased lead volume while keeping campaigns focused on the desired audience.
Challenge
Scale lead generation volume and quality within a highly specific local market.
Focus
Precise audience targeting, high-intent campaigns and continual optimisation.
Outcome
156% growth in advert leads while reducing cost per lead by 26%.
Lead volume increased significantly as paid campaigns were refined around Thrive's tightly defined target audience.
Cost per lead reduced steadily as targeting, campaign structure and budget allocation became increasingly efficient.
“We’ve been working with SX Marketing for the past year or so on our paid advertising and Google search. Simply put, they have been exceptional. The results for our business have been fantastic, with a significant increase in the number and quality of leads generated by our marketing campaigns and Google Ads. On top of that, they’ve also taken the time to visit, meet with our members, and really understand our market. Highly recommend SX Marketing.”