In this article, SX Marketing will cover the difference between onsite and offsite SEO. What onsite SEO is, what offsite SEO is and everything in between.
We’ll dive into how you can improve your onsite/offsite SEO and strategies for a successful campaign.
Before we go any deeper, let’s clear up what SEO is for anyone who isn’t sure:
Search engine optimisation (SEO) is a marketing technique used to rank highly for a specific search term in search engines such as Google, Bing, etc. Many strategies are used to achieve this goal; however, they all fit into Onsite and Offsite SEO.
Onsite SEO is essentially everything displayed on your site. This can include titles, metatags, content, page structure and more.
Every aspect of your site affects your onsite SEO; you should consider this whilst in the building stages of your site. Designing your site with SEO in mind will save you a lot of hassle – it becomes easier to work good SEO techniques around your elements if considered early on.
Design and structure are the building blocks, but the content is the real game-changer. Without the relevant, unique and well-structured content, you’ll struggle to rank for the intended search terms.
There are a lot of factors that can affect your content penetration on search engines. For example, Duplicate or plagiarised content is a damaging practice – Google wants unique, well-structured and correct length content. This content must include your keywords; your entire SEO campaign is useless if the content doesn’t contain your keywords.
Offsite SEO is any practises used away from your website – essentially, anything done offsite to improve your SEO score. Standard practices of Offsite SEO include backlinking and social media.
Offsite SEO techniques are the other side of the coin but equally crucial to your search engine optimisation campaign.
Offsite SEO is essentially your outreach. You’ve built up your website with your Onsite SEO. It’s time to get out there and build on top of what you have already achieved from your Onsite optimisation.
Let us take backlinking as an example of Offsite SEO; you build backlinks with other relative sites in your niche – this, in effect, has a positive result on your SEO campaign. Because this function isn’t on your domain, it’s considered Offsite SEO.
In summary, the difference between Onsite SEO and Offsite SEO is simple. Any technique executable on your website is Onsite – any technique executable off your website is Offsite.
At SX Marketing, our professional opinion is that both aspects of search engine optimisation are as important as each other. Like ‘Ying & Yang’, these two must work harmoniously to run a profitable campaign.
Are you looking to make a real difference with your SEO campaign? SX Marketing offers reasonably priced SEO packages – click here to learn more.
Not only are we reasonably priced, but we also specialise in working with small businesses. Get in touch today to book your free consultation.
Why Should My Small Business Invest In Digital Marketing? Are you a small business owner and looking to invest in your Digital Marketing strategy? or