Why SEO Will Be Crucial For Businesses in 2022

In this article, SX Marketing will cover why SEO will be crucial for businesses in 2022. We’ll plunge into SEO techniques and how you can capitalise on these.

Search engine optimisation has been a profitable digital marketing technique since the birth of search engines. When a technique ages past 10 years, there is a reason for it (it means they work!).


Here are a few SEO statistics for 2021:

  • In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%.
  • Google has already received 360 billion searches this year (and counting).
  • Out of the billions of searches that happen on a given day, 15% of daily searches are new to Google.
  • On the first page alone, the first five organic results account for 67.60% of all the clicks.

Statistics by impactplus.com

These four facts alone should project an exciting prospect for 2022 – even though we are only a month in already, it is still too early to tell what this year entails. 



What is SEO?

SEO (Search Engine Optimisation) is the marketing technique of optimising your site to rank higher in search engines. This ranking is crucial to obtain organic site traffic. Eventually, this site traffic will help you obtain conversions and sales.

There is a diverse range of Onsite and Offsite SEO techniques one can follow to improve their ranking on search engines. We believe the majority boils down to on-page content such as detailed keyword optimisation and building relevant, powerful backlinks.



Why Does Your Business NEED SEO?

A website without SEO is like having a product without a store. If you don’t have a store to sell your product then people aren’t going to know your product exists. This is very similar to SEO. 

Its all good having a website, but if its buried in the depths of Google’s SERP’s then no one is going to find you. So, this is where the power of SEO comes in. 

Search engine optimisation is rapidly becoming the most important digital marketing technique for generating organic traffic. Acquiring substantial traffic is near impossible without SEO. 

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks (impactplus.com, 2021). This statistic alone proves how impactful SEO is. 

Without a solid SEO strategy in place, you are at risk of falling behind rivals as competing sites secure traffic navigated from search engines. If you’re missing out on clicks from search engine users, you are missing out on the majority of the online market.



Why SEO Will Be Crucial in 2022 

We’ve seen a cosmic sized shift the last 3 – 5 years. Before many people invested in their digital marketing – it helped their business thrive in the new and exciting online space. 

The difference between 2022 and 2017 is the everlasting, COVID-19. Lockdown and restrictions, unfortunately, saw a lot of businesses fail. A significant issue that saw a lot of business owners go under was the failure to adapt. A lot of Businesses that could adapt to the online marketplace survived. 

For this reason, in 2022, it is more crucial than ever to invest in SEO to thrive in the current marketplace.



In Summary

In summary, you need an SEO campaign and an engaging digital marketing strategy. As previously mentioned, since Covid-19, this is as prevalent as ever.

How can SX Marketing help? We offer reasonably priced SEO packages, something that many digital marketing agencies shy away from.

We can not only help with Onsite SEO: we can build you an Offsite strategy to increase traffic, boost sales and bolster profitability.

Click here to learn more. 

Not only are we reasonably priced, but we also specialise in working with small businesses. Get in touch today to book your free consultation.

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