These campaigns work using machine learning to automatically target users that are likely to show an interest in your ads and business.

The Smart Campaign saves on setup time, wasted spend and missed clicks. Although Smart Ads still have a learning phase once set up, this is much more efficient and less costly than manually finding an audience group that does not work.

They also allow you to target users across various platforms through display, search and video ads all from one ad set. This gives you a great amount of exposure at a reduced price compared to a standard campaign.